The Losing 20 project applied a qualitative research approach to gathering the stories of 10 women who had lost between 15-30 pounds and kept it off for more than a year. From their stories we created insights to educate ourselves on what we can do to change the never ending diet loop.
Episodes
Friday Apr 24, 2020
Friday Apr 24, 2020
Okay...we get it, many of us are overweight and want to lose weight but what is the secret to a sustained weight loss?
The market researchers at Practical Insights share their findings from a qualitative research project where 10 women share their story of losing around 20 pounds and keeping it off for more than a year.